The starting point is always the consumer. The rationale for this approach is that there's no issue expending R&D cash establishing products that people today will not buy. Record attests to a lot of products which ended up industrial failures Regardless of staying technological breakthroughs.[59]In contrast, marketing study pertains to all investi
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They must consider the influence of their activities on all stakeholders. Corporations that adopt a societal marketing standpoint commonly exercise triple base line reporting whereby they publish social influence and environmental effects studies together with economic efficiency stories. Sustainable marketing or environmentally friendly marketing